‘How the power dynamics of the audience creator relationship affect creative output.’
Posited by Ruth Pickering
Posited by Ruth Pickering
Extracts from Written Piece >>
INTRO
"I feel that this field of study within the design communication practice is undervalued. More significance needs to be associated with understanding the effects and how to connect with the audience in order to magnify the impact of your work as a creator. I believe that the audience and understanding the audience is as - and often more - crucial as to what material or medium you choose to execute your work."
"I feel that this field of study within the design communication practice is undervalued. More significance needs to be associated with understanding the effects and how to connect with the audience in order to magnify the impact of your work as a creator. I believe that the audience and understanding the audience is as - and often more - crucial as to what material or medium you choose to execute your work."
CHAPTER 1
"The relationship between the creator and the audience is an ever changing but infinite dynamic exchange between two entities. Everything we do as designers is an initiation of an exchange between I (the creator) and you (the audience). As designers, a pinnacle role in our expression is communication, yet if there is no one to communicate to, and no one to receive what we communicate, are we redundant in our positions as designers?"
"The relationship between the creator and the audience is an ever changing but infinite dynamic exchange between two entities. Everything we do as designers is an initiation of an exchange between I (the creator) and you (the audience). As designers, a pinnacle role in our expression is communication, yet if there is no one to communicate to, and no one to receive what we communicate, are we redundant in our positions as designers?"
CHAPTER 5
"As touched upon in the prior chapter, the digital and technological infrastructures of today’s society have greatly altered the relationship, not changing the traditional, but causing a new type of audience-creator dynamic to emerge. The dynamic that breathes a heightened awareness of audience identity and self conscious understanding of roles as both creator and curators of our own image to the accession of others. The digital landscape has created a new emergence and relationship now to be taken into consideration when creating. I posit that the audience-creator relationship is an ever changing, constantly evolving point of study that never out-dates but is always modifying how we see and perceive in relation to creation and experience as the development of roles is infinitely joined with the progression of society.
"As touched upon in the prior chapter, the digital and technological infrastructures of today’s society have greatly altered the relationship, not changing the traditional, but causing a new type of audience-creator dynamic to emerge. The dynamic that breathes a heightened awareness of audience identity and self conscious understanding of roles as both creator and curators of our own image to the accession of others. The digital landscape has created a new emergence and relationship now to be taken into consideration when creating. I posit that the audience-creator relationship is an ever changing, constantly evolving point of study that never out-dates but is always modifying how we see and perceive in relation to creation and experience as the development of roles is infinitely joined with the progression of society.
There will be no ending, but infinite paths."
All written by Ruth Pickering 2020
